You can't join every conversation on Reddit, and you shouldn't try. The goal is to find the few threads that matter most: the ones that rank on Google when your buyers are close to a decision.
Start with the searches, not the subreddits
Most brands start by picking a subreddit and posting. That's backwards. Start with the questions your buyers type into Google. Then see which Reddit threads show up. Those threads are where buying decisions actually get made.
Four kinds of searches to look for
- Category searches. "best [category] reddit" or "best [category] for [use] reddit." These are early-stage buyers who don't have a brand in mind yet.
- Brand searches. "[your brand] reddit" or "is [your brand] worth it reddit." These buyers already know you. They want a second opinion before they pay.
- Comparison searches. "[your brand] vs [competitor] reddit." These buyers are down to two or three choices. They're very close to buying.
- Plain buyer searches. "best [category] for [use]," with no "reddit" at all. Reddit threads often show up here too, thanks to Google's "Discussions and forums" feature.
Build your list
Enter your product category, the main thing people use it for, your brand, and up to three competitors. The tool builds the searches your buyers are likely to run. Click "Check Google" on each one to see what ranks today.
Tool: Reddit Query Finder
Competitors (up to 3, optional)
7 searches to check
- Check Google
best standing desk reddit
Category
- Check Google
standing desk reddit
Category
- Check Google
best standing desk for small apartment reddit
Category
- Check Google
standing desk recommendations reddit
Category
- Check Google
best standing desk
Buyer search
- Check Google
best standing desk for small apartment
Buyer search
- Check Google
standing desk buying guide
Buyer search
These are search ideas built from common patterns, not data. We don't show search volumes here because this tool doesn't look them up. Click "Check Google" to see what ranks today. Results change by location and over time, and your own search history can affect what you see.
What to write down for each search
When you check a search, note four things in a simple spreadsheet:
- Does a Reddit thread show up on page 1? If not, move on for now.
- Which thread is it, and which subreddit is it in?
- Is your brand mentioned in the thread? Are competitors?
- Is the thread positive, negative, or mixed about your brand?
Your results may differ a little from a buyer's, because Google adjusts results by location and history. That's fine. You're looking for patterns, not perfect data.
Pick your priorities
Put comparison and brand searches near the top. Those buyers are closest to spending money. Next come category searches where a competitor is named and you aren't. Last come threads that are old, locked, or off-topic.
Want this done for you? Get your FREE Query Map. It shows how many searches in your category have Reddit threads on page 1.